Introduction to Tekira Africa
The Ministries of Art, Culture, Tourism, and Women Affairs have pledged to collaborate with Tekira Africa to empower women and boost the creative economy. Tekira Africa, founded by renowned photojournalist Bayo Omoboriowo, is a creative industry solution provider that empowers creative talents to scale into global enterprises.
The Launch of Tekira Africa
Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, made the commitment Tuesday in Abuja during the official launch of the Tekira Africa initiative. She described the platform as a game-changer capable of reshaping the continent’s creative landscape, if properly supported and scaled. Musawa noted that the initiative builds on proven models like MADhouse by Tekira, which incubates emerging creatives with mentorship, funding, and global exposure.
Empowering Women and the Creative Economy
The minister called for deeper collaboration across sectors to ensure such initiatives thrive and scale effectively. “As a ministry, we commit to scaling access to creative residencies, training hubs, and enterprise support.” “We are committed to championing artisans and ensuring their work is both culturally celebrated and economically sustainable.” Minister of Women Affairs, Imaan Sulaiman-Ibrahim, launched a women-led artisanship initiative under Tikera, highlighting Nigerian women’s entrepreneurial strength.
The Vision Behind Tekira Africa
Founder Bayo Omoboriowo said Tekira Africa is built as a hub for Culture, Creative, and Media Industry (CCMI) to accelerate Africa’s creative future. Omoboriowo, a former official photographer to President Muhammadu Buhari, stressed the need to merge creativity with enterprise. “The goal for us is there is a huge gap between the craft in itself and enterprise. And for us at Tekira Africa, we need to link the bridge, connect the bridge. So we say we are the bridge between the passion and enterprise.”
Partnership and Commitment
He reiterated the organisation’s readiness to partner with public and private actors to foster sustainable growth in the sector. Chairman of the Board of Trustees, Dr John Momoh (Chairman/CEO, Channels Television), expressed the board’s commitment to the Tekira vision. “We have a unique opportunity to shape the future of Africa’s creative industries. Tikera Africa will remain a beacon of innovation and a powerful enabler for talent across the continent.”
Conclusion
The launch of Tekira Africa marks a significant step towards empowering women and boosting the creative economy in Africa. With the support of the Ministries of Art, Culture, Tourism, and Women Affairs, Tekira Africa is poised to make a positive impact on the continent’s creative landscape. The organisation’s commitment to merging creativity with enterprise and its readiness to partner with public and private actors will be crucial in fostering sustainable growth in the sector.
FAQs
- What is Tekira Africa?
Tekira Africa is a creative industry solution provider that empowers creative talents to scale into global enterprises. - What is the goal of Tekira Africa?
The goal of Tekira Africa is to merge creativity with enterprise and accelerate Africa’s creative future. - Who are the key partners of Tekira Africa?
The key partners of Tekira Africa include the Ministries of Art, Culture, Tourism, and Women Affairs, as well as public and private actors in the creative industry. - What is the women-led artisanship initiative under Tikera?
The women-led artisanship initiative under Tikera is an initiative that aims to empower women and preserve heritage crafts, while unlocking new markets for women. - What is the role of the Chairman of the Board of Trustees of Tekira Africa?
The Chairman of the Board of Trustees of Tekira Africa, Dr John Momoh, expressed the board’s commitment to the Tekira vision and its role in shaping the future of Africa’s creative industries.
Source: nannews.ng
